"The Morning After" is a kind of guide for modern leaders, in which Maxim Behar shares his many years of experience and valuable tips for successful business. The book provides practical guidance on how to be more flexible and adapt more easily to a changing environment.
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends.
Generation F tells how and why this is influenced by social media to a huge extent - a place where everyone is a public figure, the exchange of information happens with the speed of light and decisions need to be taken at the spot. Generation F presents the newest trends in social networks such as Facebook and Twitter. It includes the opinion of 19 other famous people and a commentary on 50 key topics in the digital world.
So… it is a small book indeed, drafting the great ideas behind our lovely Public Relations business. It gives clear perspective on how PR experts can become more professional, happier and more efficient every day.
There is no other book like this one, which was written first online and then on paper. It contains 111 rules that Maxim Behar was posting on Facebook every day for three months.
In his first book Maxim Behar talks about the past of Poland and Bulgaria, and about the reforms that occurred (or not) in these two countries. Initially, these were two countries that had very similar starting positions but ultimately followed completely different paths to Europe.